21 Free SEO Tools for DIY SEOs

Dive into 21 powerful, FREE tools that put website optimization in your hands. From keyword research to on-page tweaks and competitor analysis, equip yourself with the knowledge and resources to conquer search engines and skyrocket your website’s traffic.

1. Uncover Competitor Links with Ahrefs’ Backlink Checker: Discover the top 100 backlinks pointing to any website or webpage, revealing insights for potential link-building opportunities. https://ahrefs.com/backlink-checker
2. Get Instant SEO Insights with Ahrefs’ SEO Toolbar: Access key SEO data for any webpage you visit, including title, meta description, publication dates, word count, headings, tags, structured data, and alt text. https://ahrefs.com/seo-toolbar
3. Tap into Popular Questions with AlsoAsked: Explore the “People Also Ask” questions featured in Google search results, providing valuable content inspiration aligned with user interests. https://alsoasked.com/
4. Accelerate Your Website with Cloudflare: Enhance website speed with a free CDN and secure it with a free SSL certificate, a crucial factor for both user experience and Google rankings. https://www.cloudflare.com/
5. Uncover Trending Keywords with Google Keyword Planner: Explore trending and seasonal keywords, even if primarily designed for Google Ads campaigns. https://ads.google.com/home/tools/keyword-planner/
6. Address Technical Issues with Google Search Console: Identify and fix technical errors, submit sitemaps, monitor Core Web Vitals, and gain insights into Google’s indexed version of specific pages. https://search.google.com/search-console
7. Identify Trending Topics with Google Trends: Track the popularity of topics over time, capitalizing on rising trends and avoiding content with declining interest. https://trends.google.com/trends/
8. Preview Your Snippet with HigherVisibility’s Google SERP Snippet Optimization Tool: Visualize how your webpage will potentially appear in Google search results, optimizing titles, meta descriptions, and URLs for maximum impact. https://www.highervisibility.com/seo/tools/serp-snippet-optimizer/
9. Streamline Outreach with Hunter.io Email Finder: Find professional email addresses quickly and efficiently for link-building efforts, even offering
10. Assess Keyword Competitiveness with Ahrefs’ Keyword Difficulty Checker: Determine the difficulty of ranking for specific keywords using Ahrefs’ Keyword Difficulty (KD) score, ranging from 0 (easiest) to 100 (hardest). https://ahrefs.com/keyword-difficulty
11. Generate Keyword Ideas with Ahrefs’ Keyword Generator: Discover the top 100 keyword suggestions for any seed keyword, along with important data like search volume and Keyword Difficulty. https://ahrefs.com/keyword-generator
12. Discover Audience Interests with Keyworddit: Extract keywords from Reddit communities, uncovering topics that resonate with your target audience. https://www.highervisibility.com/seo/tools/keyworddit/
13. Enhance Content Clarity with Merkle’s Schema Markup Generator: Create local business, FAQ, product, and other types of schema markup to help search engines better understand your content and display it more effectively in search results. https://ahrefs.com/blog/schema-markup/
14. Analyze Page Speed with Pagespeed Insights: Assess your pages for Core Web Vitals like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), receiving scores and improvement suggestions. https://pagespeed.web.dev/
15. Manage Meta Tags Effortlessly with RankMath: Add title tags, meta descriptions, OG tags, and other meta tags to your pages and posts without coding, plus address technical issues like redirects and broken links. https://rankmath.com/
16. Guide Search Engines with Robots.txt Generator: Create a robots.txt file to control which pages search engines can access and index, essential for website organization. https://www.robotstxt.org/robotstxt.html
17. See Unbiased Results with SERP Checker: View unpersonalized Google search results for any country, ensuring accurate real-time insights unaffected by user factors. https://www.serpchecker.com/
18. Optimize Images with Shortpixel: Automatically compress, optimize, and resize images to improve page load speed, as large image files can significantly impact performance. https://shortpixel.com/
19. Identify Website Issues with Ahrefs’ Site Audit: Scan your website for over 100 common SEO issues, track keyword rankings, and analyze backlink profiles to uncover opportunities and address potential problems. https://ahrefs.com/site-audit
20. Inspect JavaScript Rendering with View Rendered Source: See how the browser renders a page’s HTML, including JavaScript modifications, aiding in troubleshooting and debugging. This is a feature within most web browsers’ developer tools. Access it by right-clicking on a webpage and selecting “Inspect” or “Inspect Element,” then navigating to the “Sources” or “Network” tab.
21. Help Search Engines Find Your Pages with XML Sitemaps Generator: Create XML sitemaps, which list important content to assist search engines in discovering and indexing your pages effectively. https://www.xml-sitemaps.com/