5 Simple Headline Words That Easily Double Your CTR

by Angus Fraser · December 7, 2022

While I don’t always advocate taking shortcuts and easy routes, this one is just too good not to share with you.

Imagine if you could just about guarantee that every headline, subject and title you write is a hit, and do it without spending days compiling headline lists and testing them against each other. What would that be worth to you?

You can quickly create a psychological state of desire in your reader by using a variation of these five words in your titles, subject lines and calls to action.

You

No one gets tired of hearing their own name or even being spoken directly to.

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Easy

Who doesn’t love easy? Easy ways to make money, to get in shape, to become healthier, wealthier and wise.

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Fast

People want everything quicker and faster these days, and if you can provide that speed, they will love it.

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Free

This is the best known and perhaps most used word for titles that increase conversions. In fact, I challenge you to test two nearly identical headlines, one using the word “free” and one with out it to see what happens.

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Money

And of course, this list would not be complete without the mention of money. While ‘free’ is all about getting stuff without paying, ‘money’ is all about making the greenbacks. If you can make it sound realistic, then mentioning money works.

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Words like You, Free, Money, Easy and Fast are effective because they capture attention, remove barriers and entice readers with what they want: Quick, simple solutions to their problems.

That’s why when you see a headline such as, “5 Easy Ways to Double Your Sales,” you almost cannot help but click on it.

When possible, combine two or even three of these words in a headline. It’s fine to use synonyms, too. For example, other words and terms for ‘fast’ are:

Accelerated
Express
Presto
High-Speed
In a Snap
In X Days
In X Minutes
In X Steps
Like Crazy
Rapid
Speedy
Split-Second
Quick
Supersonic

Examples:

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I challenge you to use at least one of these 5 words in your next 10 headlines and measure the results compared to your last 10, and then let me know the results. I think you will be pleased indeed at your higher rates of opens and clicks.

What This Guy Stumbled Across By Accident Nearly TWENTY YEARS AGO Is Anything But Average.