Interactive Content: 10 Types to Engage Your Audience

by Angus Fraser · July 5, 2023

Think back to the last documentary you saw, versus the last conversation you had. Which one do you remember better? And which one was more stimulating?

Participating in something makes it more interesting, entertaining and memorable. It’s no wonder why interactive content is becoming a super popular way to engage your audience and make your content more engaging.

Here are ten types of interactive content you can use to stimulate, educate and motivate your audience:

Quizzes are popular and can be used to test your audience’s knowledge or educate them about a particular topic. They can be fun, silly or serious, and they can help keep your audience interested in your content. Outgrow.co is billed as being the best online interactive quiz maker.

Polls and Surveys are a great way to collect feedback from your audience. They can be used to gather opinions on various topics, or to gather data that can be used to improve your content or generate new products. Try SurveyMonkey.com to get started.

Interactive Videos are a new form of video content that allows viewers to engage with the video by clicking on different elements, answering questions, or making choices that affect the outcome of the video. Mindstamp.io will get you started creating your first interactive video.

Infographics are a great way to present complex information in a visual format. Interactive infographics take this to the next level by allowing viewers to explore the data in more detail and interact with different elements. Infogram.com and Genial.ly have interactive infographic building tools you might try.

Ebooks are a popular form of content, but interactive ebooks take this to the next level by allowing readers to interact with the content, such as by clicking on links, filling in forms, taking quizzes and polls, multiple drill down options for more information or even incorporating videos. These aren’t just flipbooks anymore. Services such as Kitaboo.com and Ceros.com use drag and drop systems to help you build your own interactive ebook.

Games are a fun and engaging way to interact with your audience. They can be used to teach a new concept or to reinforce a message in a way that is memorable and entertaining. Flowlab.io is a visual game creator that works in your browser with no coding needed.

Interactive Maps can be used to show data in a geographical context. They allow viewers to explore different regions and learn more about the data in a way that is visual and interactive. Maphub.net is a good place to start building your own interactive map.

Calculators are a great way to provide value to your audience by helping them solve a problem or answer a question. Interactive calculators take this to the next level by allowing users to input their own data and see the results in real-time. Calonic.com and Grid.is are two tools that make it easy to create your own interactive calculator.

Augmented Reality (AR) is a new form of interactive content that allows viewers to interact with virtual objects in the real world. This can be used to showcase products or to provide an immersive experience. To get an idea of what’s possible, check out the augmented reality examples here: https://www.softwaretestinghelp.com/augmented-reality-examples/

Virtual Reality (VR) is another form of interactive content that provides an immersive experience for viewers. It can be used to create simulations or provide an interactive tour of a location. To read more on how virtual reality is being used in marketing, check out ‘The Ultimate Guide to Virtual Reality Marketing’ here: https://influencermarketinghub.com/virtual-reality-marketing/

Have you noticed how many times the word ‘interact’ or ‘interactive’ are coming up here? It’s the future of the internet, and if you begin making interactive content now, you can ride that wave into the future and stay ahead of the competition.

By incorporating interactive content into your marketing strategy, you can keep your audience engaged and increase the likelihood that they will remember your content.

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