Unleashing the Power of Irresistible Short Reports

by Angus Fraser · December 14, 2023

In the previous two issues we covered 35 different types of reports you might want to create, along with numerous tips on how to use them to build your business.

Today we present the final 15 along with a cheat sheet of all 50. The next time you’re stumped for a topic, you can use the cheat sheet to help you brainstorm ideas.

One more thing… don’t miss the case study on how one man built a fortune with free reports – it may just be the key you’ve been looking for.

36: Benefit X and Benefit Y

This is the “how-to” format but with a twist, emphasizing two distinct benefits. While everyone else is giving one benefit in their titles, you’re giving two. Lose weight and feel great. Save time and money. More examples:

Shed Pounds and Boost Energy with This Revolutionary Fitness Routine
Have the Most Gorgeous Lawn in Your Neighborhood with Less Work
Save Time and Money by DIY Bathroom Remodeling
Ace the MCAT and Secure Your Spot in a Prestigious Medical Program
Double Your Salary and Get Your Dream Office Space

37: Science-Backed

If your topic is backed by science, then you can use it in your title to enhance your credibility.

A valuable starting point for your scientific investigation is Google Scholar (http://scholar.google.com/). It serves as a searchable repository of numerous academic and scientific journals. While you might often encounter only the abstract (a summary) of the article, some journals might request payment for the full transcript. Nevertheless, before contemplating that, perform a search for the article’s title and author names. Occasionally, authors themselves host articles on their personal websites, such as university pages. Examples of science reports:

The Science of Safe and Swift Weight Loss
The Scientific Solution to Look a Decade Younger
Muscle Mastery: The Scientific Approach to Bodybuilding Excellence
Unraveling the Science of Becoming a Top-Notch Pool Player
The Science Behind Positive Thinking and Achieving Success and Happiness

38: Specific Money Amounts

Using an actual number is eye catching, and even more so when you place a pound, euro, or dollar sign in front of it. Instead of saying, “Enjoy a luxurious vacation on a budget,” provide specific and eye-catching figures like “Indulge in a Luxury Getaway for Just $50 a Day.” More examples:

How to Travel Europe on $50 a Day
How to Build a $5,270/mo Income through Self-Publishing
How to Slice $200 Off Your Monthly Grocery Expenses
How to Buy Your Dream Home for $125,000 or Less
How to Retire and Live Like a King on $3,000 a Month

39: Success Stories

Everyone loves a good success story because they want to believe that, “If this person can do it, then so can I.” These reports are inspirational and highly likely to be immediately devoured by your readers. You can share one success story or a multiple, showing the steps and strategies used to achieve success. Examples:

From Basement to Billionaire: 5 Inspiring Tech Startup Success Stories
From Rejection to Best Seller: 10 Real Life Author Success Stories
5 Home Schooled Children Who Went on to Become World Leaders
Turning the Tide: A Success Story in Combating Climate Change
How a Homeless Man Became an Entrepreneurial Tycoon in 36 Months

40: #1 Secret

People love to learn secrets and what could be better than the #1 all time best secret?

Unlocking the #1 Secret to Financial Prosperity
The #1 Secret for Building Lasting Relationships
Finally Revealed: #1 Secret to Mastering Home Gardening
Discover the #1 Secret to Perfecting Your Golf Swing
The #1 Secret to Raising Confident, Successful Children

41: Kick Ass and Bad Ass

In certain niches these two terms can capture attention like little else. You’re saying that your report will take on any other report and kick its ever-living butt. Think of kids talking smack on a playground – adults never quite grow out of that mindset. Examples:

The Kick Ass Guide to Home Built Rocket Launchers
12 Bad Ass Secrets to Winning Negotiations
5 Kick Ass Marketing Moves to Make Right Now
Bad Ass Marketing Strategies for Explosive Growth
Kick Ass Fitness: Achieve Your Peak Performance

42: Extreme

This is another term that captures attention and conjures images of being super successful and able to do anything. Examples:

Extreme Sports Mastery: Pushing Your Limits to the Edge
Extreme Survival: Thriving in the Harshest Environments
Extreme Wealth: Strategies for Financial Domination
Extreme Fitness Revolution: Sculpting Your Body Beyond Belief
Extreme Leadership: Unleashing Your Inner Trailblazer
Extreme Creativity Unleashed: Ignite Your Artistic Genius

43: Bulletproof

Imagine something so tough and resilient that even bullets cannot touch it. This is the top of the top and the best of the best, and it grabs attention and gets read. Examples:

Bulletproof Finance: Secure Your Wealth for Life
Bulletproof Business Strategies: Thriving in Any Economy
Bulletproof Confidence: Conquer Your Fears and Doubts
Bulletproof Nutrition: Fuel Your Body for Peak Performance
Bulletproof Cybersecurity: Protecting Your Digital Life

44: Best Practices

The term “best practices” appeals to professionals and those working within specialized fields. Examples:

“Mastering Best Practices in Financial Management: A Comprehensive Guide”
“The Best Practices for Effective Project Management Unveiled”
“Unlocking the Best Practices in Data Security for IT Experts”
“Best Practices in Healthcare: Elevating Patient Care to New Heights”
“Strategic Marketing: Implementing Best Practices for Business Growth”
“Legal Eagles: Navigating the Best Practices in Corporate Law

45: Hidden Truth

We all suspect there is more going on than we know about. Are we living in the Matrix? Is the truth hiding right there in plain sight? Is there more to a topic than the experts are telling us? Examples:

The Hidden Truth About Your Health: What Your Doctor Isn’t Telling You
The Hidden Truth of Artificial Intelligence: Can Machines Think?
Behind Closed Doors: The Hidden Truths of Celebrity Lifestyles
Unmasking Government Secrets: The Hidden Truths of Espionage
Time-Traveling Socks? The Hidden Truth of Lost Footwear

46: Untold Story

People love a good story, and if it’s untold it’s all the better. What do you know that others don’t? What can you reveal that will capture their interest? Examples:

The Untold Story of a World War II Hero’s Daring Escape
Behind the Headlines: The Untold Story of a High-Profile Scandal
The Untold Story of Canine Heroes: Courage Beyond Imagination
From Rags to Riches: The Untold Story of a Self-Made Millionaire
The Untold Story of a Forbidden Love that Defied All Odds

47: Dark Secrets

We had the #1 secret, but now we’ve got the ‘dark’ secrets. This one might even be more appealing than the #1 secret since it has a hint of salacious scandal to it. Examples:

The Dark Secrets of Today’s Self-Made Millionaires
Inside the Dark Secrets of Cyber Espionage: A World of Hacking and Intrigue
The Dark Secrets of Corporate Espionage: High-Stakes Games and Hidden Agendas
Rags to Riches: The Dark Secrets of a Business Tycoon’s Rise to Power
The Dark Secrets of Conspiracy Theories: What the Government Doesn’t Want You to Know
The Dark Secrets of Your Investment Manager: What He’s Hiding From You can Make You Broke

48: The Strategy

Wouldn’t you like to know the exact strategy to get the outcome you desire? So would your readers. Examples:

Cracking the Code: The Strategy for Mastering Online Marketing
Effective Leadership: The Strategy for Inspiring and Leading High-Performing Teams
Financial Freedom Blueprint: The Strategy to Retire Early and Live Life on Your Terms
The One SEO Strategy That Dominates Search Rankings
The Winning Negotiation Strategy: Get What You Want in Any Situation
The Social Media Strategy That Skyrockets Engagement and Brand Awareness

49: Strange and Bizarre

This one takes curiosity to the next level and walks a fine line between clickbait and being irresistible. If you think of combining two or three things that don’t seem to go together, or something that is incredibly sensational, you’ll get the idea. Be careful to deliver on what is promised. Examples:

Say These 3 Words While Holding a Common Kitchen Item to Melt Your Man’s Heart
How I Earned $50,496 with Just a Pen, a Napkin and a dime
Inside the Secret Society of Extreme Lawn Gnomes
How to Stop a Headache in 10 Seconds with This Terrible Tasting Treat
Dating Apps? Add This Item to Your Photo and Girls Will Fight to Go Out with You
Haunted Toilets? Exploring the Weirdest Paranormal Phenomena

50: Ultimate Guide

This is the one and only thing your reader needs to find their solution because it’s the ‘ultimate’ guide. After all, if you have the ultimate guide, what else you do need?