BassAckwards Marketing
Or… why every marketing technique or course you buy disagrees with every other bit of marketing advice you hear. Okay, so you buy a course on...
Author: Angus Fraser
Guy-Next-Door Beats Guru-God Every Time
Your customers are bombarded daily by the same types of offers — so how can you stand apart from the crowd? Let’s take the online marketing...
Do Your Customers ‘Eat’ Your Emails?
Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote...
Finding Your Brand’s Voice
Hello, I’m Harriet Cummings. I’ve seen a lot of online articles about tone of voice but feel that many of them fail to get down to the...
8,947 Ways to Increase Conversions
Okay, while I probably could come up with that many ways to increase your sales, most would simply be variations of each other. Plus, who wants...
