My Favorite and Most Effective Calls to Action (CTAs)

by Angus Fraser · July 31, 2023

These are the calls to action I’ve found convert the most consistently for my business – your results may vary.

“Join Now” – direct and creates a sense of urgency. It prompts immediate action and is effective for membership-based or community-driven initiatives.

“Get Started” – action-oriented and implies a quick and easy process to begin something. It appeals to individuals who are eager to start a new venture or experience.

“Learn More” or “Discover More” – effective when you want to provide additional information or educate your audience about a product, service, or opportunity. It encourages curiosity and engagement.

“Shop Now and Save” or “Buy Now and Save” – combines two compelling elements: urgency (implying limited-time savings) and a clear action (shopping or buying). It appeals to customers looking for discounts and deals.

“Start Your Free Trial” – offers a risk-free opportunity to try out a product or service. It eliminates barriers by emphasizing the free trial and encourages users to experience the benefits firsthand. Personally I’ve seen free trials convert at 3 and 4 times the rate of paying up front.

“Subscribe and Save” – appeals to individuals interested in ongoing value and discounts. It emphasizes the benefits of subscribing and creates a sense of exclusivity.

The effectiveness of a CTA can vary based on your specific audience and the context in which it is used – email, landing page, sales letter, etc. It’s just plain smart to conduct testing, analyze data, and refine your CTAs to optimize their effectiveness for your particular situation.

Here are some additional calls to action you might try: