Beginners Tips To List Building Part 3

by Angus Fraser · September 20, 2012

Split Testing Squeeze Pages

Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.

One easy method of testing your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own.

You can sign up for a free account at:
http://www.google.com/analytics/

You will need to add a snippet of code to your squeeze page after creating your Google Analytics account. This code is given to you by Google and is available within your account once you have added and verified your website’s location.

Once this code is placed on your website, Google Analytics will start tracking your visitors and traffic.

When split testing, start with only one element at a time.

For example, if you change the headline on your squeeze page, leave everything else in its original state until you determine whether tweaking your headline helps (or not) with your sign up conversion rates.

Once you have determined what headline works best, change another element of your squeeze page, such as the color scheme, opt-in box frame, or summary of your offer.

Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes.

If you find it difficult to create a squeeze page, one easy tactic is to study existing squeeze pages in your market, and then create yours so that it is modeled after successful pages.
Don’t copy from them, but use it as inspiration and a foundation in which to build your own.

If you aren’t familiar with HTML and aren’t comfortable editing code or CSS, you could consider using WordPress to develop squeeze pages, quickly and easily.

With WordPress, you can set up a static website in just a few minutes, and by simply copy and pasting your autoresponder code into its main page, you can have a fully functional squeeze page set up within minutes.

You can download a copy of WordPress from www.Wordpress.org and a free copy of Code Banter’s WordPress autoresponder plugin that will instantly feature an opt-in box on your blog, at http://www.CodeBanter.com

You can also purchase pre-designed HTML based squeeze pages that allow for you to instantly plug in your autoresponder code from high quality developers including:

http://www.optindesign.com/page/
http://www.instantsqueezepagegenerator.com/

Or you can use some of the FREE Squeeze Page Templates supplied to you as a member of Nick-James.com which are available in the download libraryhere.

Another thing to consider is building video based squeeze pages, where you feature a video alongside your opt-in form that offers your visitors with a slideshow or presentation of what you are offering.

Use a free movie making program like Windows movie maker, if it came with your computer, or download a trial copy of Camtasia (http://www.TechSmith.com) and create a short video or slideshow that speaks directly to your target audience and showcases the benefits of your mailing list or newsletter.

Remember to split test your squeeze pages, so that you are consistently tweaking and improving them for best results!